Engage with fans on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and more. Social media is one of the most popular ways to connect, and when you market there, you're advertising to a gold mine of potential customers..
- Build Your Customer Target
- Grow Awareness & Visibility
- Drive Website Traffic
- Convert Traffic
- Increase Conversion Rate
- Analyze your current customers – Take a look at your current customers. Who are they? What do they like? How old are they? Where are they located? Dig deep and see if you can identify any trends. You will likely find that there are many traits that your customers have in common.
- Analyze your competitors – Now that you’ve looked inside, let’s take a look outside. What are your competitors doing? What are consumer preferences in your industry?
- What is their unique selling proposition? How are they positioning themselves in your industry?
- How is their website designed? If you believe they are successful, does it make sense for you to incorporate some items into your website?
- What does their social media accounts look like? How many followers do they have? Are they getting engagement? What is their message to their audience?
- How strong is their search engine presence? Are they paying for Google ads? Do they have #1 rankings? Use a tool like SEM Rush to figure this out. Are they doing any email marketing or blogging? Look through their blog and email opt-in forms on their website.
